Manzanita Capital divests of a third beauty brand, selling Kevyn Aucoin Beauty to Chinese beauty retailer Harmay.

WHO: The iconic makeup artist launched his namesake brand in 2001. Today, Kevyn Aucoin Beauty is a visionary collection of cosmetics and tools that reflect artistic expertise and philosophies, which is deeply rooted in values of empowerment, originality, and inclusivity. Made accessible by way of innovative, easy-to-use, and beautiful formulas.

Harmay was founded in 2013 as a cosmetics e-merchant on Taobao and expanded into brick-and-mortar retail four years later. Currently, the company has nine offline stores in Shanghai, Hong Kong, Beijing, and Chengdu, while maintaining its online presence.

DETAILS:

• Harmay acquired Kevyn Aucoin Beauty from Manzanita Capital. No details on the transaction were provided.
• Manzanita Capital acquired the Kevyn Aucoin Beauty business in 2015.
• New York–listed Yatsen Holding Limited, the parent company of C-Beauty unicorn Perfect Diary, acquired Eve Lom from Manzanita Capital in March of 2021. In October 2020, Forma Brands bought Lipstick Queen from Manzanita-owned Space Brands.